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OpenAI Alum Alexander Reben Launches Phyzify: An AI Lab for Rapid Physical Product Prototyping

Fast Company March 13, 2026

OpenAI's first artist-in-residence, Alexander Reben, has launched Phyzify, an AI-powered lab aiming to transform abstract ideas into tangible products rapidly. This venture signals a significant shift in product development, leveraging AI to accelerate the prototyping of physical objects and potentially redefining innovation cycles from imagination to market.

Key Intelligence

  • Alexander Reben, known as OpenAI’s first artist-in-residence, is the founder behind the new company, Phyzify.
  • Phyzify is an AI lab specifically designed to rapidly prototype *physical* objects directly from conceptual ideas.
  • The company's ambition is to build the 'infrastructure for your imagination,' streamlining the journey from thought to tangible product.
  • By utilizing advanced AI tools, Phyzify aims to bridge the gap between abstract digital design and concrete physical output.
  • Reben, who is also a roboticist, brings a unique blend of creative and engineering expertise to this AI-driven venture.