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Bluesky Sees Leadership Shake-Up: CEO Graber Steps Down Amid X Rivalry

CNBC Technology March 10, 2026

Bluesky, the decentralized social platform spun out of Twitter, is undergoing a leadership transition as CEO Jay Graber steps down. Toni Schneider, formerly of Automattic (WordPress.com's parent company), has been named interim CEO, signaling a new chapter for the X alternative as it navigates the competitive social media landscape.

Key Intelligence

  • Bluesky, originally incubated by Jack Dorsey at Twitter, announced a significant leadership change with CEO Jay Graber departing.
  • Toni Schneider, a veteran from Automattic (the company behind WordPress.com), has taken the helm as interim CEO.
  • The platform gained traction as a potential alternative to X (formerly Twitter) following Elon Musk's acquisition and subsequent changes.
  • This leadership shuffle comes as Bluesky aims to solidify its position and grow its user base in the decentralized social media space.
  • The move suggests Bluesky may be looking to leverage Schneider's experience in scaling large online platforms and managing open-source communities.
  • The transition highlights the ongoing challenges and competitive pressures faced by social media platforms vying for user attention.